London · 2009—2026

VladMartins

Digital Imaging Technician

Eighteen years on commercial sets, holding the image between the camera and the grade. 4,506 shooting days across the agencies, production companies and brands that make British advertising — and, lately, the same eye pointed at what AI can and cannot do to a picture.

4,506Call sheets
18Years on set
1,206Brands
909Production companies
803Directors

Advertising

Films I stood behind

A handful of the finished spots, matched from my own call sheets by brand, director, production company and agency.

Channel 4

We're The Superhumans

2016 · dir. Dougal Wilson · Blink · 4Creative

The Rio Paralympics trailer. Cannes Film Grand Prix.

Heineken

When You Drive, Never Drink

2016 · dir. Gary Freedman · Anorak / Independent · Publicis Italy

Sir Jackie Stewart, cut against period Formula 1 archive.

Ted Baker

Mission Impeccable

2016 · dir. Crowns & Owls · Crowns & Owls · Exec produced by Guy Ritchie

A three-minute shoppable spy film for AW16.

Premier League

Primary Stars

2017 · dir. Vince Squibb · Gorgeous Enterprises

DOP Barry Ackroyd BSC. The Premier League's first ever ad campaign.

Morrisons

The Truth

2012 · dir. Si & Ad · Academy Films · DLKW Lowe

Christmas as it actually is.

Jaguar

I-PACE — Electrical Storm

2018 · dir. Chris Palmer · Gorgeous Enterprises · Spark44

Eva Green and the first all-electric Jaguar.

Volkswagen

Spanish Lessons

2018 · dir. James Rouse · Outsider

Commercial Vehicles. Rouse doing what Rouse does.

Ladbrokes

The Racers

2020 · dir. Tom Green · Stink

Where the nation plays.

Cadbury

Secret Santa

2018 · dir. Tony Barry · Knucklehead · VCCP

The Christmas idea that became a platform.

Virgin Atlantic

Your Airline's Either Got It Or It Hasn't

2011 · dir. Antoine Bardou-Jacquet · Partizan

The 25th-anniversary film.

Tesco

No Naughty List

2020 · dir. Korrie Powell · Black Sheep Studios · BBH

The Christmas campaign. Vlad's sheet carries the working title, 'Santa's Video Call'.

McDonald's

Hands

2018 · dir. Vince Squibb · Gorgeous Enterprises · Leo Burnett

On the call sheets as 'Hard Working Hands'.


Music videos

Promos

Booked as DIT. Dates and directors come off the call sheets and booking emails.

Taylor Swift

I Can See You (Taylor's Version)

2023 · dir. Taylor Swift · Object & Animal

Six days in Liverpool, April 2023. DOP Jonathan Sela. DIT with a Live Grade package. The heist in the film is Swift reclaiming her own masters.

Kylie Minogue

Dancing

2018 · dir. Sophie Muller · Somesuch

Shot Nov 2017 with a January reshoot. The call sheets carry Sophie Muller's job number, SM498.

Zara Larsson

Ain't My Fault

2016 · dir. Emil Nava

Shot 13 September 2016. The director is named on the call sheet.

Little Mix ft. Jason Derulo

Secret Love Song

2016 · OB Management

Shot across two days in December 2015.

Labrinth ft. Emeli Sandé

Beneath Your Beautiful

2012 · dir. Sophie Muller · Black Dog Films

Shot 31 August 2012. UK number one.

Kylie Minogue

Get Outta My Way

2010 · dir. AlexandLiane

From Aphrodite. Invoiced in 2010.

Sade

Soldier of Love

2010 · dir. Sophie Muller · Factory Films

Listed on Vlad's own 2011 credit sheet: Sade 'Soldier of Love', Factory Films.

Paloma Faith

Do You Want the Truth or Something Beautiful?

2009 · Colonel Blimp

On the credit sheet as Colonel Blimp, DP Adam Frisch.

MIKA

Rain

2009 · Colonel Blimp

On the credit sheet as Colonel Blimp, DP Ross McLennen.

Gramophonedzie

Why Don't You

2010 · Colonel Blimp

UK top 20. On the credit sheet as Colonel Blimp, DP Kit Fraser.

The Hours

Big Black Hole

2009 · dir. Tony Kaye · Is Good

Directed by Tony Kaye with art direction by Damien Hirst.

Leon Jean-Marie

Bring It On

2009 · dir. Christopher Sabogal · Colonel Blimp

On Vlad's own credit sheet: Colonel Blimp, RED, DP Christopher Sabogal.

Also shot as DIT, no film online to link: Take That live at Abbey Road · Arctic Monkeys live · AC/DC · Faithless · Kaiser Chiefs · Andrea Bocelli · Sugababes · Seasick Steve · Ray Davies & Chrissie Hynde · Alice Russell · Leon Jean Marie.


Feature films

Long form

DIT and HD tech on features and feature documentary. Trailers below.

Closed Circuit

Eric Bana, Rebecca Hall

2013 · dir. John Crowley · Working Title

The London surveillance thriller. Crowley also appears across the Tesco call sheets.

Legacy

Idris Elba

2010 · dir. Thomas Ikimi · Black Camel Pictures

On Vlad's own credit sheet: Black Camel Pictures, RED, DP Jonathan Harvey.

TT3D: Closer to the Edge

Isle of Man TT, in 3D

2011 · dir. Richard de Aragues · CinemaNX

On the credit sheet as TT3D, CinemaNX, stereoscopic RED MX.

The Wicker Tree

Robin Hardy's return to Summerisle

2011 · dir. Robin Hardy · Tressock Films

On the credit sheet as Tressock Films, RED, DP Jan Pester.

Also dailies on RA.One, The Social Network (UK unit), Four, and BBC drama Jonathan Creek.

A long collaboration

With Barry Ackroyd BSC

Twelve years of commercials with the cinematographer behind The Hurt Locker, United 93, Captain Phillips and The Big Short — booked as his DIT from 2009 to 2021.

ASDA ‘Bakery’ & ‘Cheese’, RSA Films · Clover, dir. Jake Nava · Co-op, dir. Vince Squibb · Jaguar ‘The Brand’, Gorgeous · Premier League Primary Stars, dir. Vince Squibb · Kettle Chips, Academy · Very Autumn & Christmas, dir. Gary Freedman · P&O Cruises, Academy · ITV, dir. Tom Hooper, Smuggler


Clients

Brands on the sheet

The names that come up most across eighteen years of call sheets.


The rooms

Who I worked for

Production companies

  • Academy Films
  • Outsider
  • Independent Films
  • Stink
  • RSA Films
  • Pulse Films
  • Park Pictures
  • Knucklehead
  • Somesuch
  • Biscuit Filmworks
  • Smuggler
  • MJZ
  • Rattling Stick
  • Hungry Man

Agencies

  • BBH
  • Saatchi & Saatchi
  • Leo Burnett
  • adam&eveDDB
  • AMV BBDO
  • VCCP
  • M&C Saatchi
  • Mother
  • Publicis
  • Ogilvy
  • Grey London
  • Lucky Generals
  • DLKW Lowe
  • Red Bee Media

Directors

  • Gary Freedman
  • Vince Squibb
  • John Crowley
  • Mark Romanek
  • Paul Weiland
  • Chris Palmer
  • Tom Green
  • Sam Brown
  • Ian Pons Jewell
  • Antoine Bardou-Jacquet
  • Henry Scholfield
  • Tomas Mankovsky
  • James Rouse
  • Ric Cantor

Available

Booking DIT work

Available for DIT work — commercials, promos and long form. Live grading, on-set colour, data management and QC, with my own kit. Seventeen years of it, for the production companies and agencies above.

I also build and run my own AI production tooling. The craft of a DIT is judgement about images under pressure — what a look is doing, what a sensor actually captured, what will survive the grade — and that judgement is exactly what tells you when a generated frame is right and when it only looks right.

Get in touch Lightclub Studio